Beyond Gen Z: Decoding Gen Alpha’s Fragrance Future
While the industry focuses on capturing Gen Z, the most forward-thinking brands are already looking beyond—to Gen Alpha, the generation born after 2010 who will redefine fragrance in ways we’re only beginning to understand. These digital natives, growing up with AI assistants and personalized everything, will bring expectations that make even Gen Z’s demands look […]
The Chemistry of Olfactory Perception: How Our Brain Processes Scents
Of all our senses, smell remains perhaps the most mysterious—and the most powerful. A single whiff of a fragrance can transport us back decades, trigger intense emotions, or even alter our physiological state. But what’s actually happening in our brain when we perceive a scent? The answer lies in a fascinating interplay of chemistry, neurology, […]
Clean Fragrance Movement: What Consumers Really Want to Know
The fragrance industry is experiencing a profound shift. Walk into any beauty retailer today, and you’ll notice a new vocabulary emerging on product labels: “clean,” “transparent,” “conscious.” But what does “clean fragrance” actually mean, and why are consumers—from Gen Z shoppers to seasoned perfume connoisseurs—demanding it? The clean fragrance movement isn’t just another fleeting trend. […]
Top 10 Natural Ingredients Revolutionizing the Fragrance Industry
The fragrance industry has seen a profound shift in recent years, with consumers increasingly demanding natural, sustainable, and eco-friendly ingredients in the products they purchase. From personal care to home goods, natural fragrances are becoming the norm rather than the exception. GeTeCe Co., Ltd., with its expertise in supplying high-quality fragrance ingredients, plays an important […]
How Brands Are Using Scents to Enhance Customer Experience in Retail Spaces
In today’s competitive retail environment, brands are constantly seeking innovative ways to enhance the customer experience and create memorable connections. While visual displays and product placements have long been the focus of retail strategies, scents are now playing a major role in shaping how consumers perceive and interact with brands. This sensory marketing technique, known […]
The Importance of Scent in Branding: GeTeCe’s Role in Consumer Perception
In today’s competitive marketplace, branding is no longer just about visuals and messaging—it’s also about sensory experience. One of the most powerful yet often overlooked elements of brand identity is scent. From retail spaces to personal care products, scent can shape how consumers feel, remember, and connect with a brand. GeTeCe Co., Ltd., a leader […]